PARSED CONTENT

The web site states the following, "Simplicity provides intuitive CRM and Loyalty solutions to manage customer data and omni-channel customer interactions." I noticed that the web page also stated " Smarter loyalty and rewards programs." They also said " Simplicity Loyalty is an end-to-end loyalty management solution that powers smarter customer rewards programs. Simplicity CRM is a holistic, fully integrated marketing platform and relational data repository to manage all communications and interactions with your customers." The meta header had crm as the first optimized keyword. This keyword is followed by omni-channel, multi-channel, and single view which isn't as urgent as crm. The other words simplicitycrm.com.au uses is campaign management. loyalty is included and will not be understood by search crawlers.